building safer
experiences.

John Sherman

CEO, Creative Director

trust & safety challenges are complex, high-stakes, and evolving.

Safety is sales, IRL and on-line. One misstep can have far-reaching consequences. User growth depends on good user experiences.

Every miscommunication in Trust & Safety has a ripple effect. We help you minimize that risk by creating custom video content that aligns your teams, clarifies your policies, and amplifies your proactive approach to safety.

some clients.

proof of impact.

Communicating Trust & Safety Initiatives to Policymakers

The Problem: Match Group wanted to highlight its $125M annual investment in safety technology and the ongoing work to build a safer environment for dating app users. The goal was to communicate these efforts in a clear and compelling manner to policymakers and key decision-makers, ensuring they understood the proactive measures being taken to protect users and stay ahead of regulatory requirements.

The Process: Storyfarm created a video that served as the focal point of the broader campaign, distilling complex safety strategies into a visual narrative that policymakers could quickly grasp.

The Results:

478K+ newsletter opens in targeted policy newsletters
908K+ total impressions
2,614 total clicks on content featuring the video
Click-through rate up to 1.8x higher than Axios’s benchmark
Average of 3 minutes and 52 seconds of engagement time—1.5x above benchmarks

Match Group // Date Night

“Our video was the centerpiece of Match Group’s Trust & Safety campaign, helping achieve engagement rates 1.8x above industry benchmarks and ensuring policymakers understood their proactive safety investments.”

Scapegoating, bullying, harassment, misinformation, and disinformation hurt user experiences.

We specialize in Trust and Safety video production and strategy for one reason: it’s our most fulfilling work. For example love that every Uber driver on earth has watched our training content, and that our work makes real people’s Uber experiences safer everyday.

see our work in action.

Uber // SME / MOD 1

Center for Hope // Stop Sexting

DHS // See Something Say Something

our services.

Bespoke Video Solutions for Trust & Safety Excellence

Internal Communication Videos

Clear, concise content that ensures your policies are understood and followed.

Training Videos

Up-to-date training content that aligns your teams with the latest Trust & Safety protocols.

Crisis Management Content

Clear, concise content that ensures your policies are understood and followed.

Public-Facing Videos

Build trust with your users by transparently addressing safety issues and your proactive measures.

the landscape.

Volume & Scale

Managing massive volumes of content is a constant struggle. Storyfarm produces training videos and automated tutorials that help onboard, educate, and upskill moderation teams at scale. With bespoke content clearly outlining moderation processes, your team can maintain high-quality performance across regions and time zones.

Evolving Threats & Tactics

As bad actors evolve, so must your strategies. Storyfarm partners with T&S teams to create dynamic video content that educates staff on emerging threats, showcases case studies of effective responses and keeps your team informed of the latest trends in abuse tactics.

Resource Constraints

Trust & Safety teams are often stretched thin. We specialize in creating scalable video solutions, like internal training modules and explainer videos, that empower small teams to work more efficiently and consistently, even with limited resources.

Regulatory Compliance

With a growing regulatory burden, compliance is non-negotiable. Storyfarm’s content can help you train your team on GDPR, CCPA, the Digital Services Act (DSA), and the UK’s Online Safety Bill, simplifying complex legal requirements into actionable training materials. These regulations specifically target platforms’ content moderation, clear communication of policies, and safety protocols, areas where video content plays a crucial role in demonstrating a platform’s commitment to safety.

Context & Nuance

Automated tools often fall short of capturing the full picture. Through Storyfarm’s expertly crafted video content, we help bridge the gap between automation and human judgment, ensuring that moderators understand cultural sensitivities, context-specific challenges, and nuanced user interactions.

Balancing Safety & User Experience

Maintaining a safe platform without compromising user experience is critical. Our videos can help you communicate new policies to users, explain moderation decisions transparently, and showcase how safety measures enhance, rather than detract from, the user experience.

Cross-Functional Collaboration

Trust & Safety often requires cross-functional coordination. Storyfarm helps you develop videos that unify communication across legal, product, and engineering teams, ensuring everyone is aligned on the latest safety protocols and priorities.

Measuring Effectiveness

Proving ROI and success in Trust & Safety can be difficult. Through engaging success stories, data visualizations, and team highlight videos, we help you showcase the qualitative and quantitative impact of your T&S efforts to leadership and stakeholders.

the value of clarity & communication, proven by data.

Effective communication in Trust & Safety isn’t just a nice-to-have—it’s a critical business asset.